As you may have heard, we’ve released our first publication/app to iTunes.  This is a red letter week. First, we want to say that making an app took much longer and was much harder than we thought.  But, it was also one of the the most rewarding collaborative experience any of us on the team has experienced.  The sky is the limit in terms of what you can and cannot create, but constraining yourself to remain within time and budget goals is a daunting task.  In addition to that, this is a new medium with not so obvious development tools, and a new lexicon that investors and publishers don’t yet understand. It’s a real challenge.

In this blog we are going to explain these ten steps that we went through in the next few weeks:

  1. Getting the go ahead from the Chicago Public Schools to create an iPad app on one of the books used in their curriculum
  2. Storyboarding from a sketch pad, PowerPoint, and Balsamiq
  3.  Picking design tools
  4. Throwing away those design tools
  5. Finally embracing X code
  6. Setting up an account as a developer on iTunes
  7. Submitting the app for approval from Apple
  8. Being rejected from Apple and the conversations that ensued
  9. Being approved by Apple (Hip, hip, hooray!)
  10. And now, meeting the challenges of marketing the app.

Hint of the day:  Learn how to make coupon codes for your app, that is what the reviewers will request.



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